In this section you can find a list of academic and industry publications on the project, as well as related contributions. Do not hesitate to contact us should you need any additional information.

BRANDSUS team selected publications

  • Braun, E., Eshuis, J., Klijn, E.H. & Zenker, S. (2018). Improving place reputation: Do an open place brand process and an identity-image match pay off? Cities, 80, 22-28.
  • Braun, E., Eshuis, J. & Klijn, E.H. (2014). The effectiveness of place brand communication. Cities, 41, 64-70.
  • Eshuis, J., Klijn, E.H., & Braun, E. (2014). Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? International Review of Administrative Sciences, 80(1), 151-171.
  • Eshuis, J., Braun, E., & Klijn E.H. (2013). Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups. Public Administration Review, 73 (3), 507-516.
  • Eshuis J. & Klijn E.H. (2012). Branding in Governance and Public Management. Routledge Critical studies in public management, 8. London: Routledge.
  • Eshuis, J., Braun, E., Klijn E.H., & Zenker, S. (2018). The differential effect of various stakeholder groups in place marketing. Environment and Planning C: Politics and Space, 36 (5), 916-936.
  • Karens, R., Eshuis, J., Klijn E.H., & Voets J. (2016). The Impact of Public Branding: An Experimental Study on the Effects of Branding Policy on Citizen Trust. Public Administration Review, 76 (3), 486-494.
  • Klijn, E.H., Eshuis, J., & Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public Management Review, 14 (4), 499-519.
  • Ripoll González, L., & Gale, F. (2020). Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia. SAGE Open.
  • Ripoll González, L., & Gale, F. (2022).Theorizing ‘Value’ in Sustainable Urban Branding Strategies in Staci M. Zavattaro (Ed.), Public Branding and Marketing: A Global Viewpoint, Springer International.
  • Ripoll González, L., & Gale, F. (2022). Sustainable City Branding Narratives: A Critical Appraisal of Processes and Outcomes, Journal of Place Management and Development (forthcoming).
  • Ripoll Gonzalez, L., & Gale, F. (2020). Combining participatory action research with sociological intervention to investigate participatory place branding. Qualitative Market Research: an International Journal , 23(1), 199-216.
  • Ripoll Gonzalez, L., & Lester, L. (2018). ‘All for One, One for All’: communicative processes of cocreation of place brands through inclusive and horizontal stakeholder collaborative networks, Communication & Society, 31(4), 59-78.
  • Stevens,V,. Klijn, E.H., Warsen, R. (2021). Branding as public governance strategy: a q methodological analysis of how companies react to place branding strategies. Public Administration Review OPEN ACCESS

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