Place branding and Sustainability in the EU
The European Union has long been seeking holistic models of regional development. The EU-funded BRANDSUS project is focusing on the study of inclusive governance arrangements for sustainable place development. The project aims to develop an innovative mixed-methods comparative case study between Australia, Spain and the Netherlands, examining citizen-led governance models. The study’s practical application will contribute to a three-pillar approach to sustainable development that encompasses economic growth as well as ensuring social and environmental sustainability, thus providing for positive change.
BRANDSUS focuses on the study of inclusive governance arrangements for sustainable place development responding to calls for more holistic models of regional development in the European Union following the goals of the 2030 Agenda for Sustainable Development, including economic social and environmental sustainability.