Place branding and Sustainability in the EU

The European Union has long been seeking holistic models of regional development. The EU-funded BRANDSUS project is focusing on the study of inclusive governance arrangements for sustainable place development. The project aims to develop an innovative mixed-methods comparative case study between Australia, Spain and the Netherlands, examining citizen-led governance models. The study’s practical application will contribute to a three-pillar approach to sustainable development that encompasses economic growth as well as ensuring social and environmental sustainability, thus providing for positive change.