Posts

What is the value of sustainability? Reflections on branding sustainable places

May 23, 2022

By Laura Ripoll Central to the question of what the potential role of place branding might be in supporting sustainable development is a much needed reflection on the purpose of branding, but also on what do we mean by sustainable approaches to place development. Sustainability for whom? And, at the expense of whom? Prof. Fred […]

Is collaboration sufficient for high legitimacy of outcomes with stakeholders in public branding?

December 10, 2021

By Erik Hans Klijn In this blog entry we discuss how important is collaboration in branding in relation to the latest paper of BRANDSUS’ own Erik Hans Klijn in collaboration with Jose Nederhand and Vidar Stevens Full article: The necessity of collaboration in branding: analysing the conditions for output legitimacy through qualitative comparative analysis (QCA) […]

collaboration and transparency preferred by stakeholders in branding

July 14, 2021

By Erik Hans Klijn In this blog entry, we discuss the importance of stakeholder engagement in place branding drawing from the findings of a study by Klijn and colleagues (2020) ‘Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies’. For more information, see open access full […]

Genesis: place branding and regional development, a case study of Tasmania

March 16, 2021

Welcome to our BRANDUS project site. We hope you are all safe and healthy in what has been an incredible unusual and challenging few months, marked by a global pandemic. Despite the challenges COVID-19 has brought about, we are very excited about the next three years ahead where we will be exploring citizen participation and […]

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