BRANDSUS focuses on the study of inclusive governance arrangements for sustainable place development responding to calls for more holistic models of regional development in the European Union following the goals of the 2030 Agenda for Sustainable Development, including economic social and environmental sustainability.
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Exploring regional branding processes: stakeholder participation and its effect on support for the Region brand
This blog entry introduces preliminary results of a survey conducted among organizations involved in the development and repositioning of two Dutch region brands. We measured stakeholder participation in branding processes and to what extent this can increase investment and support for the region brand. Below we provide a quick description of the two cases. Smart […]
By Laura Ripoll Central to the question of what the potential role of place branding might be in supporting sustainable development is a much needed reflection on the purpose of branding, but also on what do we mean by sustainable approaches to place development. Sustainability for whom? And, at the expense of whom? Prof. Fred […]
By Erik Hans Klijn In this blog entry we discuss how important is collaboration in branding in relation to the latest paper of BRANDSUS’ own Erik Hans Klijn in collaboration with Jose Nederhand and Vidar Stevens Full article: The necessity of collaboration in branding: analysing the conditions for output legitimacy through qualitative comparative analysis (QCA) […]
By Erik Hans Klijn In this blog entry, we discuss the importance of stakeholder engagement in place branding drawing from the findings of a study by Klijn and colleagues (2020) ‘Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies’. For more information, see open access full […]
Welcome to our BRANDUS project site. We hope you are all safe and healthy in what has been an incredible unusual and challenging few months, marked by a global pandemic. Despite the challenges COVID-19 has brought about, we are very excited about the next three years ahead where we will be exploring citizen participation and […]